NORNORM Wins the Nordic Proptech Awards in Space-As-A-Service
Client showcase
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Subscription furnishing service NORNORM has just been named one of the most innovative new startups in the Nordic Proptech scene, winning the Space-as-a-service category at the Nordic Proptech Awards.
NORNORM Wins the Nordic Proptech Awards in Space-As-A-Service
Subscription furnishing service NORNORM has just been named one of the most innovative new startups in the Nordic Proptech scene, winning the Space-as-a-service category at the Nordic Proptech Awards.
On March 4, the Nordic Proptech Awards — a joint venture between the proptech associations of Denmark, Sweden, Norway and Finland celebrating the best of tech-driven innovation in real estate — announced that NORNORM is the best in class for Space-as-a-service.
After narrowing down the field from 67 nominees with the help of 38 jury members, the NPA winners were announced live via livestream. All NPA winners will attend MIPIM 2022, the largest real estate fair in the world, to share their perspectives on the future of work and the importance of technological innovation in the real estate industry.
After only two years in the field, the fully circular subscription - based furnishing service NORNORM was honored to receive this recognition from the Nordic Proptech community.
"As a young company working in the fields of circular economy, space-as-a-service and the future or work, it is sometimes difficult to assess what decisions you've made will end up being the right ones. That is both the exciting and daunting thing about innovating in uncharted territory — the metrics of success are not even defined for us yet.
That being said, this win and recognition from the NPA tells us that while we certainly don't have everything figured out, we are on the right track — and perhaps most importantly, have the benefit of taking this journey with an ecosystem of trailblazers intent on building a future for real estate we can all be proud of."
Backed by IKEA, NORNORM is on a mission to redefine the future of work by creating a fully circular business model for workspace furniture. To learn more about the NORNORM concept, it’s recent NPA win, or to book in an interview with Anders Jepsen, please reach out to:
Katrina Brindle
katrina.brindle@nornorm.com
+45 31 60 40 89
About NORNORM
NORNORM is a subscription-based furnishing model on a mission to define the future of how we work. NORNORM’s purpose and vision is to apply a circular model to office interiors.
They specialise in providing flexible, affordable and inspiring work environments through using, and reusing, resources intelligently in order to promote the well-being of both employees, businesses and the planet.
About Anders Jepsen
Anders Jepsen has +15 years experience within IKEA and leading large scale global operations. He has been in charge of both driving IKEAs expansion and growth in emerging markets as well as leading one of their largest business areas within furnishing accessories (representing €6bn and +400 customers on an annual basis). Jepsen is NORNORM’s Co-Founder and CEO.
Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024
At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.
Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”
Some subtitle
In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.
NORNORM Wins the Nordic Proptech Awards in Space-As-A-Service
Subscription furnishing service NORNORM has just been named one of the most innovative new startups in the Nordic Proptech scene, winning the Space-as-a-service category at the Nordic Proptech Awards.
On March 4, the Nordic Proptech Awards — a joint venture between the proptech associations of Denmark, Sweden, Norway and Finland celebrating the best of tech-driven innovation in real estate — announced that NORNORM is the best in class for Space-as-a-service.
After narrowing down the field from 67 nominees with the help of 38 jury members, the NPA winners were announced live via livestream. All NPA winners will attend MIPIM 2022, the largest real estate fair in the world, to share their perspectives on the future of work and the importance of technological innovation in the real estate industry.
After only two years in the field, the fully circular subscription - based furnishing service NORNORM was honored to receive this recognition from the Nordic Proptech community.
"As a young company working in the fields of circular economy, space-as-a-service and the future or work, it is sometimes difficult to assess what decisions you've made will end up being the right ones. That is both the exciting and daunting thing about innovating in uncharted territory — the metrics of success are not even defined for us yet.
That being said, this win and recognition from the NPA tells us that while we certainly don't have everything figured out, we are on the right track — and perhaps most importantly, have the benefit of taking this journey with an ecosystem of trailblazers intent on building a future for real estate we can all be proud of."
Backed by IKEA, NORNORM is on a mission to redefine the future of work by creating a fully circular business model for workspace furniture. To learn more about the NORNORM concept, it’s recent NPA win, or to book in an interview with Anders Jepsen, please reach out to:
Katrina Brindle
katrina.brindle@nornorm.com
+45 31 60 40 89
About NORNORM
NORNORM is a subscription-based furnishing model on a mission to define the future of how we work. NORNORM’s purpose and vision is to apply a circular model to office interiors.
They specialise in providing flexible, affordable and inspiring work environments through using, and reusing, resources intelligently in order to promote the well-being of both employees, businesses and the planet.
About Anders Jepsen
Anders Jepsen has +15 years experience within IKEA and leading large scale global operations. He has been in charge of both driving IKEAs expansion and growth in emerging markets as well as leading one of their largest business areas within furnishing accessories (representing €6bn and +400 customers on an annual basis). Jepsen is NORNORM’s Co-Founder and CEO.
NORNORM Wins the Nordic Proptech Awards in Space-As-A-Service
Subscription furnishing service NORNORM has just been named one of the most innovative new startups in the Nordic Proptech scene, winning the Space-as-a-service category at the Nordic Proptech Awards.
On March 4, the Nordic Proptech Awards — a joint venture between the proptech associations of Denmark, Sweden, Norway and Finland celebrating the best of tech-driven innovation in real estate — announced that NORNORM is the best in class for Space-as-a-service.
After narrowing down the field from 67 nominees with the help of 38 jury members, the NPA winners were announced live via livestream. All NPA winners will attend MIPIM 2022, the largest real estate fair in the world, to share their perspectives on the future of work and the importance of technological innovation in the real estate industry.
After only two years in the field, the fully circular subscription - based furnishing service NORNORM was honored to receive this recognition from the Nordic Proptech community.
"As a young company working in the fields of circular economy, space-as-a-service and the future or work, it is sometimes difficult to assess what decisions you've made will end up being the right ones. That is both the exciting and daunting thing about innovating in uncharted territory — the metrics of success are not even defined for us yet.
That being said, this win and recognition from the NPA tells us that while we certainly don't have everything figured out, we are on the right track — and perhaps most importantly, have the benefit of taking this journey with an ecosystem of trailblazers intent on building a future for real estate we can all be proud of."
Backed by IKEA, NORNORM is on a mission to redefine the future of work by creating a fully circular business model for workspace furniture. To learn more about the NORNORM concept, it’s recent NPA win, or to book in an interview with Anders Jepsen, please reach out to:
Katrina Brindle
katrina.brindle@nornorm.com
+45 31 60 40 89
About NORNORM
NORNORM is a subscription-based furnishing model on a mission to define the future of how we work. NORNORM’s purpose and vision is to apply a circular model to office interiors.
They specialise in providing flexible, affordable and inspiring work environments through using, and reusing, resources intelligently in order to promote the well-being of both employees, businesses and the planet.
About Anders Jepsen
Anders Jepsen has +15 years experience within IKEA and leading large scale global operations. He has been in charge of both driving IKEAs expansion and growth in emerging markets as well as leading one of their largest business areas within furnishing accessories (representing €6bn and +400 customers on an annual basis). Jepsen is NORNORM’s Co-Founder and CEO.
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