A partnership forged in flexibility and sustainability

Client showcase

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Flexibility

Sweden

Nova Consulting Group, a leading marketing agency in Stockholm, faced the challenge of unifying its growing, diverse teams under one roof. With rapid business expansion and frequent mergers, they needed a flexible and sustainable workspace solution.

Less climate impact

-73.6%

Office location

Sweden

Office size

1,927 sqm

Design style

Nordic Dark

“Financing, flexibility, and sustainability. That's why we chose NORNORM.”

Michael Jäderlind, CEO of Nova Consulting Group

Challenges & Objectives

As Nova expanded, traditional long-term lease agreements couldn't accommodate their evolving needs. They required a dynamic workspace that could adapt to frequent changes in team size and function, while also reflecting their commitment to sustainability.

NORNORM's Solution

NORNORM provided a furniture subscription model that allowed Nova to easily adjust their office setup without waste. The solution offered flexibility to swap out furniture as needed, aligning with Nova’s financial, operational, and sustainability goals. NORNORM’s circular furniture model also resonated with Nova's values of eco-consciousness, helping the agency showcase their commitment to sustainability to clients and prospective employees.

Impact

NORNORM's adaptable, sustainable furniture solution not only transformed Nova's workspace but also reinforced their brand identity. By converting furniture costs into operational expenses, Nova could reinvest in growth and maintain financial agility. The collaboration between Nova, NORNORM, and Colliers emphasized a shared vision, ensuring a partnership that went beyond just furnishing an office—it empowered Nova’s long-term business goals.

Ulrica Magnusson, advisor from Colliers

We used the concept from NORNORM and added on the specific branding needs that Nova had.

Every question, every challenge, every nut to crack started with a ‘Yes, let's see what we can do’. And I really like that.

Looking to furnish your own office?

Nova Consulting Group

Nova Consulting Group, a leading marketing agency in Stockholm, faced the challenge of unifying its growing, diverse teams under one roof. With rapid business expansion and frequent mergers, they needed a flexible and sustainable workspace solution.

Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024

At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

Some subtitle

In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

Nova Consulting Group

Nova Consulting Group, a leading marketing agency in Stockholm, faced the challenge of unifying its growing, diverse teams under one roof. With rapid business expansion and frequent mergers, they needed a flexible and sustainable workspace solution.

Nova Consulting Group

Nova Consulting Group, a leading marketing agency in Stockholm, faced the challenge of unifying its growing, diverse teams under one roof. With rapid business expansion and frequent mergers, they needed a flexible and sustainable workspace solution.