NORNORM delivers circular office solution to Matsmart
Client showcase
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The demand for NORNORMs circular subscription service for office furniture is growing as the industry thrives to make climate-smart choices. Today, another company has joined the service, e-commerce and impact company Matsmart-Motato.
NORNORM delivers circular office solution to Matsmart
The demand for NORNORMs circular subscription service for office furniture is growing as the industry thrives to make climate-smart choices. Today, another company has joined the service, e-commerce and impact company Matsmart-Motato.
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model, both for the office and for the company's employees who choose to work from home. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.
– We follow Matsmart-Motato's journey with excitement. We are very happy to be able to facilitate this growth in a circular and scalable manner, says Carl Nilsson Langkilde at NORNORM.
NORNORM has now entered into an agreement with the e-commerce company Matsmart-Motato and will deliver nordic design office furniture to all their home offices.
With NORNORM's home-office solution, everything is taken care of, Matsmart-Motato only needs to tell us who will have a home office, then they can log in to NORNORMs platform, order and adapt to their own wishes. NORNORM handles everything from delivery to installation as well as pick-up and replacement when needs change. With short delivery times and high service, NORNORM equips their employees with ergonomic workplaces in the home. Flexible and, as part of simplifying Matsmart-Motato's growth without unnecessary investments.
–NORNORM's offer is smart and circular and suits us super well in the phase we are in now as a company and because we want our employees to thrive and feel just as good at work, regardless of whether they work from home or from the office, says Patrice Hasslert, Head of HR at Matsmart-Motato.
Matsmart-Motato is a European food e-commerce and impact company. The company contributes to a sustainable reform of the global food system with a business model that is completely in line with the global sustainability goal 12.3: that the world's food waste should be halved by 2030. Today, Matsmart-Motato is on the Financial Times list of Europe's fastest-growing companies and is established in four European markets, Sweden, Finland, Denmark and Germany.
For further information about the collaboration contact: Carl Nilsson Langkilde, Regional Lead – Nordics +46 721 72 22 43 carl.nilssonlangkilde@nornorm.com
NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better – for the people they serve, the businesses they house, and the planet they impact.
Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024
At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.
Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”
Some subtitle
In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.
NORNORM delivers circular office solution to Matsmart
The demand for NORNORMs circular subscription service for office furniture is growing as the industry thrives to make climate-smart choices. Today, another company has joined the service, e-commerce and impact company Matsmart-Motato.
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model, both for the office and for the company's employees who choose to work from home. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.
– We follow Matsmart-Motato's journey with excitement. We are very happy to be able to facilitate this growth in a circular and scalable manner, says Carl Nilsson Langkilde at NORNORM.
NORNORM has now entered into an agreement with the e-commerce company Matsmart-Motato and will deliver nordic design office furniture to all their home offices.
With NORNORM's home-office solution, everything is taken care of, Matsmart-Motato only needs to tell us who will have a home office, then they can log in to NORNORMs platform, order and adapt to their own wishes. NORNORM handles everything from delivery to installation as well as pick-up and replacement when needs change. With short delivery times and high service, NORNORM equips their employees with ergonomic workplaces in the home. Flexible and, as part of simplifying Matsmart-Motato's growth without unnecessary investments.
–NORNORM's offer is smart and circular and suits us super well in the phase we are in now as a company and because we want our employees to thrive and feel just as good at work, regardless of whether they work from home or from the office, says Patrice Hasslert, Head of HR at Matsmart-Motato.
Matsmart-Motato is a European food e-commerce and impact company. The company contributes to a sustainable reform of the global food system with a business model that is completely in line with the global sustainability goal 12.3: that the world's food waste should be halved by 2030. Today, Matsmart-Motato is on the Financial Times list of Europe's fastest-growing companies and is established in four European markets, Sweden, Finland, Denmark and Germany.
For further information about the collaboration contact: Carl Nilsson Langkilde, Regional Lead – Nordics +46 721 72 22 43 carl.nilssonlangkilde@nornorm.com
NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better – for the people they serve, the businesses they house, and the planet they impact.
NORNORM delivers circular office solution to Matsmart
The demand for NORNORMs circular subscription service for office furniture is growing as the industry thrives to make climate-smart choices. Today, another company has joined the service, e-commerce and impact company Matsmart-Motato.
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model, both for the office and for the company's employees who choose to work from home. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.
– We follow Matsmart-Motato's journey with excitement. We are very happy to be able to facilitate this growth in a circular and scalable manner, says Carl Nilsson Langkilde at NORNORM.
NORNORM has now entered into an agreement with the e-commerce company Matsmart-Motato and will deliver nordic design office furniture to all their home offices.
With NORNORM's home-office solution, everything is taken care of, Matsmart-Motato only needs to tell us who will have a home office, then they can log in to NORNORMs platform, order and adapt to their own wishes. NORNORM handles everything from delivery to installation as well as pick-up and replacement when needs change. With short delivery times and high service, NORNORM equips their employees with ergonomic workplaces in the home. Flexible and, as part of simplifying Matsmart-Motato's growth without unnecessary investments.
–NORNORM's offer is smart and circular and suits us super well in the phase we are in now as a company and because we want our employees to thrive and feel just as good at work, regardless of whether they work from home or from the office, says Patrice Hasslert, Head of HR at Matsmart-Motato.
Matsmart-Motato is a European food e-commerce and impact company. The company contributes to a sustainable reform of the global food system with a business model that is completely in line with the global sustainability goal 12.3: that the world's food waste should be halved by 2030. Today, Matsmart-Motato is on the Financial Times list of Europe's fastest-growing companies and is established in four European markets, Sweden, Finland, Denmark and Germany.
For further information about the collaboration contact: Carl Nilsson Langkilde, Regional Lead – Nordics +46 721 72 22 43 carl.nilssonlangkilde@nornorm.com
NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better – for the people they serve, the businesses they house, and the planet they impact.
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