Wallenstam turns to NORNORM when offering a circular office solution
Client showcase
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Wallenstam continues to develop the Stockholm region's new dynamic area UMAMI PARK in Hallonbergen, Sundbyberg, housing, offices and premises that are expected to be completed in 2024. As part of the development project, NORNORM will be able to offer Wallenstam's corporate customers at UMAMI OFFICE high-quality furniture in a timeless design through a subscription service for office furniture, which is both circular and flexible.
Wallenstam turns to NORNORM when offering a circular office solution
Wallenstam continues to develop the Stockholm region's new dynamic area UMAMI PARK in Hallonbergen, Sundbyberg, housing, offices and premises that are expected to be completed in 2024. As part of the development project, NORNORM will be able to offer Wallenstam's corporate customers at UMAMI OFFICE high-quality furniture in a timeless design through a subscription service for office furniture, which is both circular and flexible.
We are incredibly happy that Wallenstam chooses to collaborate with NORNORM and help drive sustainability development in the industry forward. We are currently seeing a strong demand from our customers to be able to move into completed premises and at the same time be able to offer a high degree of flexibility and a circular solution, says Jonas Kjellberg, founder and chairman of the board at NORNORM.
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.
We look forward to the collaboration with NORNORM and being able to offer a flexible and sustainable concept for our office tenants through their service. In addition to new, nice office space with wonderful light, in the near future there will be a gym, health centre and several restaurants in the area, says Malin Kernby, Customer Manager Commercial Stockholm / Uppsala at Wallenstam.
Thirteen minutes from Stockholm city, a completely new area is emerging. A place for modern companies. For homes, restaurants, shops and nature. Here, in the expansive space of Umami Park in Sundbyberg, Wallenstam creates the conditions for an inspiring, flexible and efficient working life. The proximity to the metro, Stockholm city, Solna and Kista is unbeatable, at the same time Arlanda and Bromma airport are at a convenient distance. Fully developed, Umami Park includes about 800 new apartments, and nice areas for restaurants, shops, services and offices.
Wallenstam is constantly looking for new opportunities to build, develop and work more sustainably. In Umami Park, they also take advantage of the energy stored in the ground – geo-energy. With the help of wind power electricity, the energy is converted into heat and cold. The energy used becomes completely CO2-free.
NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better — for the people they serve, the businesses they house, and the planet they impact.
Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024
At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.
Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”
Some subtitle
In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.
Wallenstam turns to NORNORM when offering a circular office solution
Wallenstam continues to develop the Stockholm region's new dynamic area UMAMI PARK in Hallonbergen, Sundbyberg, housing, offices and premises that are expected to be completed in 2024. As part of the development project, NORNORM will be able to offer Wallenstam's corporate customers at UMAMI OFFICE high-quality furniture in a timeless design through a subscription service for office furniture, which is both circular and flexible.
We are incredibly happy that Wallenstam chooses to collaborate with NORNORM and help drive sustainability development in the industry forward. We are currently seeing a strong demand from our customers to be able to move into completed premises and at the same time be able to offer a high degree of flexibility and a circular solution, says Jonas Kjellberg, founder and chairman of the board at NORNORM.
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.
We look forward to the collaboration with NORNORM and being able to offer a flexible and sustainable concept for our office tenants through their service. In addition to new, nice office space with wonderful light, in the near future there will be a gym, health centre and several restaurants in the area, says Malin Kernby, Customer Manager Commercial Stockholm / Uppsala at Wallenstam.
Thirteen minutes from Stockholm city, a completely new area is emerging. A place for modern companies. For homes, restaurants, shops and nature. Here, in the expansive space of Umami Park in Sundbyberg, Wallenstam creates the conditions for an inspiring, flexible and efficient working life. The proximity to the metro, Stockholm city, Solna and Kista is unbeatable, at the same time Arlanda and Bromma airport are at a convenient distance. Fully developed, Umami Park includes about 800 new apartments, and nice areas for restaurants, shops, services and offices.
Wallenstam is constantly looking for new opportunities to build, develop and work more sustainably. In Umami Park, they also take advantage of the energy stored in the ground – geo-energy. With the help of wind power electricity, the energy is converted into heat and cold. The energy used becomes completely CO2-free.
NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better — for the people they serve, the businesses they house, and the planet they impact.
Wallenstam turns to NORNORM when offering a circular office solution
Wallenstam continues to develop the Stockholm region's new dynamic area UMAMI PARK in Hallonbergen, Sundbyberg, housing, offices and premises that are expected to be completed in 2024. As part of the development project, NORNORM will be able to offer Wallenstam's corporate customers at UMAMI OFFICE high-quality furniture in a timeless design through a subscription service for office furniture, which is both circular and flexible.
We are incredibly happy that Wallenstam chooses to collaborate with NORNORM and help drive sustainability development in the industry forward. We are currently seeing a strong demand from our customers to be able to move into completed premises and at the same time be able to offer a high degree of flexibility and a circular solution, says Jonas Kjellberg, founder and chairman of the board at NORNORM.
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.
We look forward to the collaboration with NORNORM and being able to offer a flexible and sustainable concept for our office tenants through their service. In addition to new, nice office space with wonderful light, in the near future there will be a gym, health centre and several restaurants in the area, says Malin Kernby, Customer Manager Commercial Stockholm / Uppsala at Wallenstam.
Thirteen minutes from Stockholm city, a completely new area is emerging. A place for modern companies. For homes, restaurants, shops and nature. Here, in the expansive space of Umami Park in Sundbyberg, Wallenstam creates the conditions for an inspiring, flexible and efficient working life. The proximity to the metro, Stockholm city, Solna and Kista is unbeatable, at the same time Arlanda and Bromma airport are at a convenient distance. Fully developed, Umami Park includes about 800 new apartments, and nice areas for restaurants, shops, services and offices.
Wallenstam is constantly looking for new opportunities to build, develop and work more sustainably. In Umami Park, they also take advantage of the energy stored in the ground – geo-energy. With the help of wind power electricity, the energy is converted into heat and cold. The energy used becomes completely CO2-free.
NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better — for the people they serve, the businesses they house, and the planet they impact.
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