Embracing Flexibility: Leading Landlords Guide to Thriving in the Era of Managed Office Spaces

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Real Estate

In the fast-paced world of commercial real estate, 'flex' real estate is not just a buzzword; it's a game changer. It's like yoga for buildings - flexible, adaptable, and surprisingly good for your health (financial health, that is). This concept signifies spaces that bend and stretch to meet the ever-changing needs of modern businesses. It's about lease flexibility, space agility, and offering a smorgasbord of amenities. Crucially, this shift reflects where the underlying demand from tenants is moving, as they increasingly seek 'plug and play' workspaces that can adapt to their evolving requirements. The insights in this article are gleaned from our extensive collaboration with leading landlord partners across Europe’s largest cities, capturing guiding principles on how to succeed in this tenant-driven transformation.

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Embracing Flexibility: Leading Landlords Guide to Thriving in the Era of Managed Office Spaces

In the fast-paced world of commercial real estate, 'flex' real estate is not just a buzzword; it's a game changer. It's like yoga for buildings - flexible, adaptable, and surprisingly good for your health (financial health, that is). This concept signifies spaces that bend and stretch to meet the ever-changing needs of modern businesses. It's about lease flexibility, space agility, and offering a smorgasbord of amenities. Crucially, this shift reflects where the underlying demand from tenants is moving, as they increasingly seek 'plug and play' workspaces that can adapt to their evolving requirements. The insights in this article are gleaned from our extensive collaboration with leading landlord partners across Europe’s largest cities, capturing guiding principles on how to succeed in this tenant-driven transformation.

Impact on Landlords and Investors

Decoding the Shift to Flexible Workspaces

The shift towards flexible workspaces, also known as 'real estate flex,' resembles a chameleon, constantly adapting to the changing colours of business needs. Managed offices are at the heart of this transformation. They're like the Swiss Army knife of office spaces - equipped with everything a business could need, from sleek furniture to high-speed Wi-Fi. These spaces are not just about a roof and four walls; they're a 'plug and play' solution that makes moving in as easy as making a cup of coffee.

The Appeal to Landlords

Managed offices are increasingly attractive to landlords for their ability to scale costs and services to tenant needs, significantly reducing the risk of uncovered fixed costs compared to fluctuating co-working spaces. This model offers a more predictable revenue stream, with the added advantage of being able to charge a premium, thus enhancing net income. Managed offices also tend to have lower vacancy downtime, as their ready-to-use, fully-serviced nature appeals to tenants seeking convenience and flexibility. This results in financial stability for landlords and potential for increased profitability.

Transforming Traditional Spaces

Forward-thinking landlords are leveraging the trend towards flexible workspaces by transforming conventional office areas into dynamic, managed environments. This strategic shift to offering a mix of private offices, co-working areas, and communal spaces aligns with the diverse requirements of modern tenants, leading to increased occupancy rates, tenant satisfaction, and ultimately, enhanced property values.

The Bottom Line

The rise of managed office spaces is a curveball that landlords can catch and throw back with interest. By understanding this trend and adapting to it, landlords can not only safeguard against market shifts but also tap into the burgeoning demand for flexible, service-rich work environments.

Practical Advice for Landlords

Adopt a Tenant-Centric Approach

In today's dynamic real estate market, a landlord's adaptability is key. Understanding and responding to the evolving needs of modern tenants is crucial. A strategic move is to rent office furniture from NORNORM and use their subscription service. This choice allows for swift and easy customisation of spaces to align with diverse tenant preferences. More importantly, it addresses the perennial challenge of furniture inventory management. With this approach, you can effortlessly update or change the setup to suit new tenants, reducing downtime and ensuring your spaces are always ready and appealing. This not only satisfies specific tenant requirements but also simplifies the often cumbersome process of transitioning spaces between different occupants.

Invest in Technology

In the digital age, a building without smart technology is like a car without power steering – harder to manage and less enjoyable to use. Incorporate tools like OfficeRnD, which streamline everything from room bookings to billing. It's about making your building not just a space, but a smart space.

Focus on Community Building

Building community in a flexible workspace is like cultivating a garden – it requires care but blooms wonderfully. Take inspiration from places like Epicenter in Stockholm, known for hosting keynotes and learning sessions for its startup community, or Sustainable Ventures in London, which organises climate tech events. These initiatives transform buildings into buzzing hives of collaboration and innovation. This not only enhances the appeal of your property but also supports the growth and success of your tenants.

Embrace Sustainability

Sustainability in building management is like a good diet – it's not just a phase, but a lifestyle. A lifestyle that more and more tenants are looking for. Implement green initiatives such as energy-efficient lighting, water-saving fixtures, or recycling programs. Consider the example of The Edge in Amsterdam, heralded as one of the greenest buildings in the world, using LED lighting and allowing employees to control their environment via a smartphone app.

Diversify Your Portfolio

Achieve a balance between traditional leases and flexible spaces. This strategy ensures stability in your revenue streams while capitalising on the burgeoning demand for flex spaces. It’s about not putting all your eggs in one basket but diversifying to cater to a wider market.

Balancing Flexibility and Stability

Long-Term Strategy

While the market is leaning towards flexibility, it's important to maintain a strategic long-term vision. Your goal should be to create a property portfolio that aligns with your long-term investment objectives while being responsive to the evolving needs of tenants. This balance is crucial for sustainable growth and success in the real estate market.

Risk Management

Mitigate risks by diversifying your tenant base and lease durations. This strategy helps to cushion against economic fluctuations and keeps your portfolio resilient in a changing market.

The evolution towards flexible workspaces is more than a trend in commercial real estate; it's a critical shift for success. Landlords who adapt with innovation, community focus, and sustainability aren't just keeping pace; they're setting the pace, ready to capitalise on future opportunities. By embracing this new reality, they position their properties as premier destinations in a competitive market.

Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024

At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

Some subtitle

In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

Embracing Flexibility: Leading Landlords Guide to Thriving in the Era of Managed Office Spaces

In the fast-paced world of commercial real estate, 'flex' real estate is not just a buzzword; it's a game changer. It's like yoga for buildings - flexible, adaptable, and surprisingly good for your health (financial health, that is). This concept signifies spaces that bend and stretch to meet the ever-changing needs of modern businesses. It's about lease flexibility, space agility, and offering a smorgasbord of amenities. Crucially, this shift reflects where the underlying demand from tenants is moving, as they increasingly seek 'plug and play' workspaces that can adapt to their evolving requirements. The insights in this article are gleaned from our extensive collaboration with leading landlord partners across Europe’s largest cities, capturing guiding principles on how to succeed in this tenant-driven transformation.

Impact on Landlords and Investors

Decoding the Shift to Flexible Workspaces

The shift towards flexible workspaces, also known as 'real estate flex,' resembles a chameleon, constantly adapting to the changing colours of business needs. Managed offices are at the heart of this transformation. They're like the Swiss Army knife of office spaces - equipped with everything a business could need, from sleek furniture to high-speed Wi-Fi. These spaces are not just about a roof and four walls; they're a 'plug and play' solution that makes moving in as easy as making a cup of coffee.

The Appeal to Landlords

Managed offices are increasingly attractive to landlords for their ability to scale costs and services to tenant needs, significantly reducing the risk of uncovered fixed costs compared to fluctuating co-working spaces. This model offers a more predictable revenue stream, with the added advantage of being able to charge a premium, thus enhancing net income. Managed offices also tend to have lower vacancy downtime, as their ready-to-use, fully-serviced nature appeals to tenants seeking convenience and flexibility. This results in financial stability for landlords and potential for increased profitability.

Transforming Traditional Spaces

Forward-thinking landlords are leveraging the trend towards flexible workspaces by transforming conventional office areas into dynamic, managed environments. This strategic shift to offering a mix of private offices, co-working areas, and communal spaces aligns with the diverse requirements of modern tenants, leading to increased occupancy rates, tenant satisfaction, and ultimately, enhanced property values.

The Bottom Line

The rise of managed office spaces is a curveball that landlords can catch and throw back with interest. By understanding this trend and adapting to it, landlords can not only safeguard against market shifts but also tap into the burgeoning demand for flexible, service-rich work environments.

Practical Advice for Landlords

Adopt a Tenant-Centric Approach

In today's dynamic real estate market, a landlord's adaptability is key. Understanding and responding to the evolving needs of modern tenants is crucial. A strategic move is to rent office furniture from NORNORM and use their subscription service. This choice allows for swift and easy customisation of spaces to align with diverse tenant preferences. More importantly, it addresses the perennial challenge of furniture inventory management. With this approach, you can effortlessly update or change the setup to suit new tenants, reducing downtime and ensuring your spaces are always ready and appealing. This not only satisfies specific tenant requirements but also simplifies the often cumbersome process of transitioning spaces between different occupants.

Invest in Technology

In the digital age, a building without smart technology is like a car without power steering – harder to manage and less enjoyable to use. Incorporate tools like OfficeRnD, which streamline everything from room bookings to billing. It's about making your building not just a space, but a smart space.

Focus on Community Building

Building community in a flexible workspace is like cultivating a garden – it requires care but blooms wonderfully. Take inspiration from places like Epicenter in Stockholm, known for hosting keynotes and learning sessions for its startup community, or Sustainable Ventures in London, which organises climate tech events. These initiatives transform buildings into buzzing hives of collaboration and innovation. This not only enhances the appeal of your property but also supports the growth and success of your tenants.

Embrace Sustainability

Sustainability in building management is like a good diet – it's not just a phase, but a lifestyle. A lifestyle that more and more tenants are looking for. Implement green initiatives such as energy-efficient lighting, water-saving fixtures, or recycling programs. Consider the example of The Edge in Amsterdam, heralded as one of the greenest buildings in the world, using LED lighting and allowing employees to control their environment via a smartphone app.

Diversify Your Portfolio

Achieve a balance between traditional leases and flexible spaces. This strategy ensures stability in your revenue streams while capitalising on the burgeoning demand for flex spaces. It’s about not putting all your eggs in one basket but diversifying to cater to a wider market.

Balancing Flexibility and Stability

Long-Term Strategy

While the market is leaning towards flexibility, it's important to maintain a strategic long-term vision. Your goal should be to create a property portfolio that aligns with your long-term investment objectives while being responsive to the evolving needs of tenants. This balance is crucial for sustainable growth and success in the real estate market.

Risk Management

Mitigate risks by diversifying your tenant base and lease durations. This strategy helps to cushion against economic fluctuations and keeps your portfolio resilient in a changing market.

The evolution towards flexible workspaces is more than a trend in commercial real estate; it's a critical shift for success. Landlords who adapt with innovation, community focus, and sustainability aren't just keeping pace; they're setting the pace, ready to capitalise on future opportunities. By embracing this new reality, they position their properties as premier destinations in a competitive market.

Embracing Flexibility: Leading Landlords Guide to Thriving in the Era of Managed Office Spaces

In the fast-paced world of commercial real estate, 'flex' real estate is not just a buzzword; it's a game changer. It's like yoga for buildings - flexible, adaptable, and surprisingly good for your health (financial health, that is). This concept signifies spaces that bend and stretch to meet the ever-changing needs of modern businesses. It's about lease flexibility, space agility, and offering a smorgasbord of amenities. Crucially, this shift reflects where the underlying demand from tenants is moving, as they increasingly seek 'plug and play' workspaces that can adapt to their evolving requirements. The insights in this article are gleaned from our extensive collaboration with leading landlord partners across Europe’s largest cities, capturing guiding principles on how to succeed in this tenant-driven transformation.

Impact on Landlords and Investors

Decoding the Shift to Flexible Workspaces

The shift towards flexible workspaces, also known as 'real estate flex,' resembles a chameleon, constantly adapting to the changing colours of business needs. Managed offices are at the heart of this transformation. They're like the Swiss Army knife of office spaces - equipped with everything a business could need, from sleek furniture to high-speed Wi-Fi. These spaces are not just about a roof and four walls; they're a 'plug and play' solution that makes moving in as easy as making a cup of coffee.

The Appeal to Landlords

Managed offices are increasingly attractive to landlords for their ability to scale costs and services to tenant needs, significantly reducing the risk of uncovered fixed costs compared to fluctuating co-working spaces. This model offers a more predictable revenue stream, with the added advantage of being able to charge a premium, thus enhancing net income. Managed offices also tend to have lower vacancy downtime, as their ready-to-use, fully-serviced nature appeals to tenants seeking convenience and flexibility. This results in financial stability for landlords and potential for increased profitability.

Transforming Traditional Spaces

Forward-thinking landlords are leveraging the trend towards flexible workspaces by transforming conventional office areas into dynamic, managed environments. This strategic shift to offering a mix of private offices, co-working areas, and communal spaces aligns with the diverse requirements of modern tenants, leading to increased occupancy rates, tenant satisfaction, and ultimately, enhanced property values.

The Bottom Line

The rise of managed office spaces is a curveball that landlords can catch and throw back with interest. By understanding this trend and adapting to it, landlords can not only safeguard against market shifts but also tap into the burgeoning demand for flexible, service-rich work environments.

Practical Advice for Landlords

Adopt a Tenant-Centric Approach

In today's dynamic real estate market, a landlord's adaptability is key. Understanding and responding to the evolving needs of modern tenants is crucial. A strategic move is to rent office furniture from NORNORM and use their subscription service. This choice allows for swift and easy customisation of spaces to align with diverse tenant preferences. More importantly, it addresses the perennial challenge of furniture inventory management. With this approach, you can effortlessly update or change the setup to suit new tenants, reducing downtime and ensuring your spaces are always ready and appealing. This not only satisfies specific tenant requirements but also simplifies the often cumbersome process of transitioning spaces between different occupants.

Invest in Technology

In the digital age, a building without smart technology is like a car without power steering – harder to manage and less enjoyable to use. Incorporate tools like OfficeRnD, which streamline everything from room bookings to billing. It's about making your building not just a space, but a smart space.

Focus on Community Building

Building community in a flexible workspace is like cultivating a garden – it requires care but blooms wonderfully. Take inspiration from places like Epicenter in Stockholm, known for hosting keynotes and learning sessions for its startup community, or Sustainable Ventures in London, which organises climate tech events. These initiatives transform buildings into buzzing hives of collaboration and innovation. This not only enhances the appeal of your property but also supports the growth and success of your tenants.

Embrace Sustainability

Sustainability in building management is like a good diet – it's not just a phase, but a lifestyle. A lifestyle that more and more tenants are looking for. Implement green initiatives such as energy-efficient lighting, water-saving fixtures, or recycling programs. Consider the example of The Edge in Amsterdam, heralded as one of the greenest buildings in the world, using LED lighting and allowing employees to control their environment via a smartphone app.

Diversify Your Portfolio

Achieve a balance between traditional leases and flexible spaces. This strategy ensures stability in your revenue streams while capitalising on the burgeoning demand for flex spaces. It’s about not putting all your eggs in one basket but diversifying to cater to a wider market.

Balancing Flexibility and Stability

Long-Term Strategy

While the market is leaning towards flexibility, it's important to maintain a strategic long-term vision. Your goal should be to create a property portfolio that aligns with your long-term investment objectives while being responsive to the evolving needs of tenants. This balance is crucial for sustainable growth and success in the real estate market.

Risk Management

Mitigate risks by diversifying your tenant base and lease durations. This strategy helps to cushion against economic fluctuations and keeps your portfolio resilient in a changing market.

The evolution towards flexible workspaces is more than a trend in commercial real estate; it's a critical shift for success. Landlords who adapt with innovation, community focus, and sustainability aren't just keeping pace; they're setting the pace, ready to capitalise on future opportunities. By embracing this new reality, they position their properties as premier destinations in a competitive market.