Making circularity the new norm

The very foundations of nature are based on circular principles.
That has been disrupted with our take-make-waste economy. As a result, 57 million tons of office furniture is thrown out every year.
It’s time we work alongside nature and adopt circular systems again, reverting back to how things should be.

“We need to learn how to work with nature rather than against it.”

Sir David Attenborough

Our Call for Action

We must act now. Humanity is living beyond its means, using the resources of 1.7 Earths. This next decade will define our future. By embracing circular principles, we can close the loop, restore balance, and realign our consumption with the limits of our one precious planet.

Prolong the Life of Furniture to Sustain the Life of Our Planet

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We must act now

Earth’s finite resources are rapidly depleting, outpaced by a linear take-make-waste model that has disrupted the natural, circular systems essential for life. 


This unsustainable practice has catapulted us into a climate crisis that is no longer looming—it's already here. Collapsing ecosystems, melting glaciers, rising sea levels, escalating heat waves and wildfires are our reality, signalling the urgent need for change.

Our planet is now at its tipping point. But together, we can change its course. 

Creating a real solution

We believe the path forward is clear: circularity. It's a principle that mirrors nature's own, promising that nothing is wasted and every resource serves a purpose in an ongoing loop of use and reuse. At NORNORM, this philosophy is at the core of what we do. We breathe new life into old furniture, refurbishing and recirculating to close that loop of resources. Our mission? To make circularity the new norm, proving that it’s not only feasible but essential for our future, inspiring a worldwide shift towards sustainable practices that heal our planet.

We’re here to disrupt the disrupted.
We’re circling back to the fundamental principles of nature.
We are creating a real solution.

A closed loop system

What if your office furniture could last 30 years instead of just 3? By choosing to subscribe instead of buying, you're not only reducing your carbon footprint but also taking part in a global circular ecosystem. NORNORM's circular approach ensures that when certain pieces of furniture are no longer needed, they aren’t retired or scrapped. Instead, they are refurbished and recirculated into new offices, continuing to meet premium quality standards and extending their lifespan indefinitely.

This closed-loop system offers more than just sustainability. With NORNORM, you gain access to high-quality, cost-efficient, adaptable workspaces. By subscribing, you join the future where products are used smarter, last longer, and deliver more value—helping your business operate more sustainably and efficiently.

Tech enabled ecosystem

Tech-enabled circular ecosystem

Furniture forecast

Powered by advanced AI, our Furniture Forecast tool predicts and adapts to the evolving needs of your workspace. This personalised service ensures your office design stays proactive and future-ready, allowing you to fully leverage the flexibility of your NORNORM subscription.

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Automated 3D design

We maintain the highest standards for the furniture items we introduce into our ecosystem, expecting them to serve customers for decades and endure multiple moves. To meet these demands, we meticulously select furniture with robust construction and long-lasting materials, ensuring they can withstand many years of use. Our commitment to quality is exemplified by our rigorous durability testing, which every piece of furniture must pass before becoming a part of our furniture ecosystem

AI-Powered Logistics

Through an AI-driven zero carbon supply chain, NORNORM offers full delivery and installation within 4 weeks. We employ advanced AI route planning capabilities to improve predictability and optimise delivery schedules and space utilisation.

Climate impact tracking

Our circular model reduces CO2 emission by up to 70% and makes better use of resources through prolonged lifetime and re-circulation. With our platform, tracking your environmental impact becomes effortless, aiding in your reporting and achieving certifications.

Circularity Check

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Ease of repair and recycling

At every opportunity, we give preference to component-based designs in our furniture range. This strategic approach allows us to choose products where individual elements can be easily replaced, upgraded and recycled. An approach that aligns with our commitment to sustainability, as it prolongs the lifespan of our products and reduces waste.

Circular Passport

Every piece of furniture comes with a Circular Passport. Simply scan the QR code to explore its journey, access product guides and details, or report any issues, all without having to lift a finger.

Subscription Page

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Our furniture is chosen based on five circular design principles

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